How effective is the combination of your main product and ancillary texts?
Physical Similarities: I had to create three different tasks for my project, a short film, a poster and a magazine review. The importance of continuity over the three tasks is that it makes the products recognisable and marketable. A common theme runs throughout the three products, mostly the poster and the film, with a theme of darkness and mystery. Early in the course I linked my film to the MTV series Scream as I thought I could create my product in a similar style. The film itself is very dark, there is a lack of brightness and colour even in the characters costumes. This is matched in the poster, a very dark and gloomy product which is the ideal pair with the film. The darkness is a common theme of this genre. Whilst I couldn't make the article very dark because of the nature of Dog and Wolf, I chose to make the writing slightly darker and use a disturbing photo from my film, meaning that it is still easily associated to my film and poster. The title of the film appears clearly in all three of the products, as well as the directors name. This means my products are easily recognisable.
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The internet becomes increasingly more important to the exhibiting of products such as my own all of the time. The fact that it is readily available and free to so many means it is the ideal platform to share my products. I could use social media advertising campaigns such as on Twitter and Facebook because it reaches a very wide audience and is very easy to share amongst even wider audiences, and because I want to appeal to a modern audience social media is absolutely ideal. My film poster would be posted on social media and in magazines. Using social media I could use hashtags to make the poster and film more recognisable. The magazine review would be exhibited as an online review on the Dog and Wolf website, easily shared again, on social media.
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I chose to publish my film on YouTube as it is one of the largest video viewing platforms worldwide that is free and incredibly easy to access. My film will be plastered over social media over a series of months before the release, with more posters appearing before the release of the final product. It will be easy for the audience to receive it as it is so readily available on social media. Vimeo On Demand is a great service that provides film makers with a platform that shows their films to other film makers, meaning it would be the ideal platform to have my film end up on.