What have you learned from audience feedback?​
My film was always intended to have a modern target audience, after I used the YouGov Profiles site to identify who would like my film the most. It is clear that the youth of today are the ideal target audience, giving me an immediate audience who are impressionable and very active on social media, meaning my film will be shared amongst many audiences. I have conducted small focus group sessions to see who will be interested in my film and what I should do to appeal to them. These focus groups have allowed me to discover what the advantages and disadvantages of my ideas were. I learned very early on that I needed more planning as I pitched my ideas and the class informed me that I was lacking detail in my ideas. My audience feedback through the use of surveys during production allowed me to see what to change, such as editing out scenes that felt too long or had mistakes, or to add in a sidebar on my review, something I would not have added without audience feedback.
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I should have used audience feedback more often throughout the production as I felt like I could have added more to my poster which only had one draft. Post production, I continued to use surveys and focus groups to ensure that what I thought was my final product, was my final product. I shared the surveys on Twitter and Facebook meaning hundreds of people had access to it and this meant I was able to get replies from plenty of different audiences, mostly from my target audience however. My poster is definitely a weaker point of my production whereas the editing and camera work in the film are very strong points, as I have discovered from audience feedback.